Page 444 - Social Media Marketing for Dummies

Sony Electronics, 222 tagging video clips for YouTube, 166
Soul Pancake (website), 389 Tailwind, 225, 410
special offers, Twitter for making, 153 Talkwalker, 197
Sponsored Content page (LinkedIn), 181 Target, 87, 104, 264
sponsored conversations, 77–78 targeting followers, Promoted Tweets and, 155
sponsored lenses (Snapchat), 209 targeting influencers, 170
sponsored mobile posts, 240 teams, rewarding, 355
sponsored Radar, 240 tech savvy, Millennials as, 258
sponsored spotlight, 240 technical skills, as a resource issue, 128
sponsored stories, 145 Technical Stuff icon, 3
sponsored trending blogs, 240 technologically driven real-time insights, 387
Sponsored Tweets (Twitter), 158 telephones, consumer trends and, 332–333
sponsored web psts, 239 text, as Tumblr media, 234
SproutSocial, 409 text ads (LinkedIn), 181
Staples, 296, 297 text alert service, 342
Statement of Ethics (AMA), 114 text messaging, 336
status, in campaigns, 88 third-party content creators, 389
Stelzner, Michael (blogger), 406 third-party data, 396
Stewart, Martha, 216–217 33Across (website), 274
stories Thomas, Rob (GM), 373
developing for campaigns, 80–81 360 Daily (website), 37
Snapchat, 205 TikTok, 252–253
websites and, 304 time, as a resource issue, 127
story ads (Snapchat), 207 Tint by Filestack (website), 280
strategy, for Pinterest, 214–215 Tip icon, 2
straughtening tools (Instagram), 196 Tongal (website), 389
structure, Medium and, 243 tools
structuring Instagram for business goals, 197–201 for monitoring brands and conversations,
subreddits, 249 91–92
subscribers, attracting for YouTube, 163–164 recommended, 407–410
subscriptions, 249, 265–266 for researching online activities of customers,
suppliers, marketers and, 113 34–38
SurveyGizmo (website), 45 top snap (Snapchat), 209
SurveyMonkey (website), 45, 46 TrackReddit, 250, 251
surveys, running, 45–46 traffic, for competitors, 40
swipe up rate (Snapchat), 209 transparency, 97–98, 114
swipes (Snapchat), 209 Trending Now tool (Buzzsumo), 387
TrueView Videos ads (YouTube), 171
trusting employees, 355
T trustworthiness, 260–261, 414
tactics, 365, 367–368 truthfulness, 114–116
tag icon (Tumblr), 237 TubeMogul (website), 168
Tagboard, 197 Tubular (website), 168

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