Page 439 - Social Media Marketing for Dummies

L.L. Bean, 218 media planning and buying. See online
localized marketing, 49 advertising
location information, on mobile devices, 338 Medianeedle (website), 168
locations of influence, 124 Medium
logging in, with Facebook, 143–144 about, 241–243
low-consideration purchases, 12–13 analytics for, 245
loyalty, as a stage in marketing funnel, 52, 61–63 considerations for, 244
loyalty programs, used by competitors, 41 content, 245–247
pros and cons of, 243–244
M Meetup, 279–280
Mention, 409
machine learning (ML), 374 mentions (Twitter), 148
Mackey, John (CEO), 104 menu chatbots, 295–296
macro trends, of platforms, 125 menu options (Tumblr dashboard),
Make a Post option (Tumblr menu), 233 232–233
Manis, Jim, 344 Message Ads page (LinkedIn), 181
marketers message boards, for researching online activities
about, 9 of customers, 36–37
accountability to your own company, 116–117 messages
as corporate citizens, 25–27 Twitter, 149
practicing socially responsible marketing, websites and, 304
114–116 messaging apps
recognizing who you serve, 112–113 about, 291
responsibilities of, 111–117 chatbots, 295–298
roles of, 10–12 Facebook Messenger (Messenger),
Statement of Ethics of, 114 291–295
marketing WhatsApp, 298–300
cause, 343–344 Messaging option (Tumblr menu), 233
content, 310–311 Messenger. See Facebook Messenger (Messenger)
localized, 49 metrics
to Millennials, 257–266 about, 365
on Reddit.com, 248–249 correlating data with business objectives, 366
socially responsible, 114–116 customer experience (CX), 368–372
via Twitter, 152–153 deploying AI tools, 374
Marketing For Dummies (Hiam), 45 integrating marketing technology with analytics
systems, 372–374
marketing funnel, 51–63 Metz, Adam (author)
Marketing Grader, 125 The Social Customer, 49
Marketing Profs (blog), 404 Michalowicz, Mike (marketer), 324
Marketing School, 288 microblogging, 35
Marriot Hotels, 103
Mars, 306 microcommunication, 31
Martha Stewart Living, 216–217 microsite, 79
McLuhan, Marshall (media scholar), 335 Millennial Marketing (website), 261

Index 423