Page 435 - Social Media Marketing for Dummies

direct mobile marketing, 341 employee collaboration, 354–356
directives, questioning orally dubious, 414 employees
directories, 348 as an audience group, 123, 126–127
direct-response marketing, social media marketers and, 112
marketing and, 69–70 engagement. See also native advertising; social
discounts, Twitter for making, 153 advertising
Discover page (Snapchat), 209 open, 412
Disney, 77, 238 real-time, 390–391
displaying advertisements on social through Internet, 327–328
networks, 318 through TV, 328
distributed governance, 379 Twitter for, 153
distribution as a voice characteristic, 98
Medium and, 243 entertainment, as a consumer activity category, 33
real-time, 389–390 Epsilon, 368
distribution channels, for marketers, 11 equal treatment, for employees, 355
Domino’s Pizza, 104 Estee Lauder, 76, 286
dstillery (website), 274 events
dynamic ads (LinkedIn), 182 Facebook, 141–142
Dynamic Yield, 370 social media marketing and, 278–279
Dyson, 82 Twitter for promoting, 152
Evergage, 369
E EveryoneSocial, 357

Eargo, 88 exchanging social media and, 341
EarlyBird filter (Instagram), 196 experience, developing for campaigns, 80–81
earned media, using with paid media, expert influencers, 14, 15, 54, 267–272
322–326 expertise, Medium and, 243
e-commerce, as a consumer activity category, expiry dates, for campaigns, 88–90
32–33 Explore icon (Instagram), 193
eCPSU (Snapchat), 209 Explore option (Tumblr menu), 233
eCPV (Snapchat), 209 external voices, as SMM voice owner for
Edmunds (website), 15 organizations, 107
email extreme distributed governance, 379–380
about, 336
real-time distribution through, 390 F
viral seeding and, 170 Facebook
emotions about, 135
in native advertising, 320–321 basics of, 136–144
in YouTube videos, 169 Custom Audience tool, 274
employee advocates leveraging, 345
about, 353–354 logging in with, 143–144
benefits of, 354–356 purchase of WhatsApp by, 31
choosing social software for social influence,
357–358 sponsored stories, 145
Intranet, 359–363 user profiles for, 129
Index 419