Page 432 - Social Media Marketing for Dummies

Birchbox, 265 including in YouTube videos, 167–168
BlitzLocal, 49 mobile marketing, 341
Blog Search Engine, 34, 35, 36 Camera icon (Instagram), 194
blogs cameras, on mobile devices, 338
about, 59 campaigns. See also mobile campaigns
comparing, 238–239 about, 73
recommended, 403–406 brand utilities, 76–77
viral seeding and, 170 creating roadmaps, 79–85
Bluetooth, 337 expiry dates, 88–90
Boardreader, 36–37 features of good, 78–79
boards (Pinterest), 220–225 influencer outreach program, 74–75
Boomerang from Instagram, 201 integrating with websites, 305–309
brand channel ads (YouTube), 172 monitoring brands and conversations, 91–92
brand examples, 285–286 podcasting, 77
brand lifts, 85 promoting on website home pages, 307–308
brand marketing, social media marketing and, researching support for competitors, 44–48
68–69, 70 responding to criticisms, 92–93
brand utilities, 76–77 rules of the game, 85–88
brand voices, 99–100 sponsored conversations, 77–78
brands, 91–92, 162, 292 tips and tricks for, 325–326
Branson, Richard (chairman), 103 tracking performance on Snapchat, 208
browser extension, for Tumblr, 231 types, 73–78
Bud.TV, 79 user-generated content (UGC) contests, 75
Buffer, 246–247, 407 captions (Instagram), 199
business, as a consumer activity category, 34 Casper, 77–78, 296
business pinners (Pinterest), 215–220 cause marketing, 343–344
business stories, amplifying, 315 cause-minded attitude, Millennials and, 261
button chatbots, 295–296 Causes, 27–28
buzz, 19 celebrities, for YouTube videos, 169
buzz charting, for researching online activities of celebrity influencers, 268
customers, 35–36 centralized governance, 378–379
Buzzsumo, 271, 387, 408 CEO, as SMM voice owner for organizations,
Buzzsumo’s Trending Now tool, 387 103–104
buzzwords, 359 Challenges tab (TikTok), 252
ByteDance, 252 characteristics, of voices, 97–98
Chase, 28, 321
C Chase Community Giving, 28
CafeMom, 100, 132–133 chatbots, 295–298
California Consumer Privacy Act, 399 chats, as Tumblr media, 234
call to action cheat sheet (website), 3
about, 69–70 children, personas and, 39
in campaigns, 81 citizens, 268

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