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Facebook (continued) Followerwonk, 126, 408
user statistics, 16 following, on Twitter, 151–152
using ads on, 144–145 Following icon (Instagram), 194
website, 56, 83, 97, 135, 345 Ford Motor Company, 62, 84, 105
Facebook Ads, 144–145 format, choosing for Snapchat, 206–208
Facebook Business (website), 137 forums, for researching online activities of
Facebook Connect, 143, 347 customers, 36–37
Facebook Developers (website), 143 Foursixty, 201
Facebook Insights, 408 French, John (psychologist), 14
Facebook Live, 278–279 friction, Medium and, 244
Facebook Live Stream (website), 142 Friend Follower (website), 152
Facebook Messenger (Messenger) friend incentives, 277–278
about, 291 friends, winning, 324–325
benefits of brands, 292 Friendster, 121
setting up, 294–295 FullScreen (website), 389
what users want, 292–293
Facebook Search, 138–139 G
facts, asking for, 412–413 gamification, 48–49
fairness, as an ethical value, 114 GE, 390
fakeness, navigating, 411–414 Gen Xers, 258
family incentives, 277–278 Gen Y. See Millennials
fans (Medium), 245 Gen Z, 258
Fauxsumerism, 263 gender filters (LinkedIn), 182
features (Snapchat), 204–205 General Data Protection Regulation (GDPR),
Federal Trade Commission (FTC), 74 398–399
feed, Tumblr dashboard, 235–237 GeoCities, 121
feedback-seeking, 259, 309, 342 geofilters (Snapchat), 205, 209
Feedly, 55 geography filters (LinkedIn), 182
Ferris-Costa, Kathleen (marketing professor), 269 geotargeting, Promoted Tweets and, 156
filters GetFeedback (website), 313
Instagram, 195–196 gig economy, 258
LinkedIn, 175, 182 giveaways, viral seeding and, 170
Snapchat, 207–208 global markets (WhatsApp), 299
finds, Tumblr dashboard, 237–238 global positioning system (GPS), 348
first-party data, 396 Global Web Index 2019 (website), 332, 345
5G, 339 goals, 412
flash briefings, creating, 285 Godin, Seth (blogger), 405
Flash Briefings on Alexa (website), 286 Google, 30, 282, 348
Flickr (website), 37 Google Alerts, setting up, 41–42
follow influencers, Millennials as, 258–259 Google credit, Medium and, 244
followers Google Home, 286
Tumblr dashboard, 237–238 Google Images (website), 37
on Twitter, 151–152 Google Play, 192, 216, 252
420 Social Media Marketing For Dummies
