Page 440 - Social Media Marketing for Dummies

Millennials net promoter score (NPS), 371
about, 257–258 Netflix, 62
key characteristics of, 258–260 Network for Good, 56
marketing to, 257–266 new-media channels, social media and, 341
shopping habits of, 262–263 news, as a consumer activity category, 30–31
succeeding with, 264–266 niche social networking sites, 132–133
what they want, 260–262 Nike, 76, 153, 265
mobile ads (YouTube), 172 Normal filter (Instagram), 196
mobile apps, building, 350–351 Notkin, Melanie, 77
mobile campaigns
about, 331 O
adding social media elements, 347–349
building communities, 345–347 objectives
capabilities of mobile phones, 337–340 choosing for Snapchat, 206–208
consumer trends in, 332–334 correlating data with business, 366
paths for, 335–337 defining for campaigns, 80
social media practices and, 340–344 LinkedIn, 182
supporting social media, 349 SMM voice, 100–102
timing for building mobile apps, 350–351 offerings, social media and, 341
mobile devices offline influence, measuring, 279
accessing LinkedIn from, 180 offline marketing, 65–66, 278–280
Pinterest and, 215 Ohanian, Alexis (Reddit founder), 248
WhatsApp for, 299 Oktopost, 357, 358
Mobile Giving Foundation (MGF), 344 Omgili, 37
mobile marketing call to action, 341 “on the fly,” real-time, 388
mobile messages, creating with WhatsApp, 299 online advertising, compared with social media
marketing, 20–22
mobile search, 347–348 online buzz, measuring, 279
mobile web, 337 OPEN Forum, 324
mobile-enabled communities, building, 345–347 opinion, challenging, 412–413
mobile-enhanced traditional channels, social organic videos, 168
media and, 341
MobileMonkey (website), 245 Organize, in AI Ladder, 373
Monetate, 370 organizing, for real-time marketing, 391–392
Monty, Scott, 105
Morris, Tee (author) P
Podcasting For Dummies, 60 pages
MTV’s Enough Campaign, 28 Facebook, 139–140
multimedia messaging service (MMS), 336 LinkedIn, 181
paid media, 239–240, 322–326
N partnerships, 41, 83–84, 170

names, personas and, 39 Patel, Neil (blogger), 288, 405
native advertising, 319–321 pay-per-click (PPC), 181
near-field communication (NFC), 339 PBS Kids, 140, 141

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