Page 442 - Social Media Marketing for Dummies

Q Remember icon, 2
qualitative research, 44–45 resonance, creating, 170
quality, Medium and, 243 resources, evaluating, 127–129
Quantcast, 40, 123–124 respect, as an ethical value, 114
quantitative research, 45–46 responses
quartile view, 172 to criticism, 92–93
questions, answering on LinkedIn, 186–187 Medium, 246
quotes, as Tumblr media, 234 real-time, 387–388
Twitter, 151
responsibility, as an ethical value, 114
R results
radio frequency identification (RFID), 339 measuring on Snapchat, 208–209
rankings, for competitors, 40 tracking for campaigns, 84–85
Raven, Bertram (psychologist), 14 tracking in Pinterest, 224–225
Razor Social (blog), 405 retweets (Twitter), 148–149
read ratio (Medium), 245 reviewing profiles for Medium,
reader’s interests (Medium), 245 245–246
reads (Medium), 245 rewarding teams, 355
real-time marketing Rheingold, Howard (author)
about, 385–386 Smart Mobs: The Next Social Revolution, 24
co-creation, 388–389 rich pins, 220–221
distribution, 389–390 Rise filter (Instagram), 196
engagement, 390–391 Rite Tag, 197
insights, 386–387 roles
“on the fly,” 388 about, 9–10
organizing for, 391–392 influencers, 12–13
response, 387–388 marketer, 10–12
social media marketing and, 66–68 roll-back functionality, 361
taking TV into, 393 RSS feeds, 55
recognition-seeking, Millennials as, 259 rules, Reddit, 249
recommendation services, 348
recommendations, in LinkedIn profile, 179 S
Reddit.com sales, governance and, 377
about, 248 Salesforce (website), 367
analyzing content, 250–251 Salesforce Trailblazer Community, 313
lingo for, 249–250 Sandberg, Sheryl (COO), 135
marketing on, 248–249 save pin widget (Pinterest), 214
setting up, 249 Savvy Auntie, 77
website, 248 search engine optimization (SEO)
referent influencers, 14–15, 267, 272–275 about, 310
referrers (Medium), 245 websites and, 304
reflection, overriding bias with, 412 YouTube and, 163
remarketing, 61

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