Page 438 - Social Media Marketing for Dummies

influencers (continued) K
roles of, 12–13 Karma points, 249
targeting, 170 Kelman, Herbert (psychologist), 47
types of, 14–16 key influencers. See expert influencers
information Key Survey (website), 45
aggregating, 315 keyword chatbots, 296
as a consumer activity category, 30 keywords, 40, 178
Infuse AI, in AI Ladder, 374 Kim, Larry (WordStream founder), 245
The Inmates Are Running the Asylum (Cooper), 38 known referent influencers, 273
insights, real-time, 386–387 Kred, 125
inspiration, for marketers, 11
Instagram
about, 191 L
basics of, 192–196 L2-Intelligence (website), 192
getting found on, 196–197 Later, 409
structuring for business goals, 197–201 Lays potato chips, 77
user statistics, 16 leading LinkedIn groups, 185–186
using as an audience research tool, 131–132 learning, about customers, 123–125
website, 97 legal issues, governance and, 378
Instagram Press, 192 length, for YouTube videos, 169
integrating marketing technology with analystics Lenses (Snapchat), 205
systems, 372–374 Levi’s 501, 327–328
Intel Social Media Guidelines, 110 life balance, Millennials and, 258
interacting, with voice assistants, 283–284 Lifescale: How to Live a More Creative, Productive,
interaction, promoting, 324 and Happy Life (Solis), 403
Interactive Advertising Bureau (website), 319 Line app, 293
interests, personas and, 39 LinkedIn
internalization, influence and, 47 about, 173–174
Internet, 337 answering questions with, 186–187
Intranet, 359–363 creating new profiles, 176–182
Intuit, 324 finding a job with, 187–189
iPhone, 334 getting started, 174–176
iTunes, 192, 216 groups, 183–186
user profiles for, 129
J website, 173

JetBlue, 62–63, 153 LinkedIn Premium (LinkedIn), 174–176
LinkedIn Pulse, 187
job function filters (LinkedIn), 182 linking websites to social platforms, 306–307
job level, personas and, 39 links
job title filters (LinkedIn), 182 in LinkedIn profile, 179
jobs, finding with LinkedIn, 187–189 as Tumblr media, 234
Jockey, 264 listening, Twitter for, 152
Jones, Jegg (CMO), 104
LiveJournal (website), 100

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