Page 443 - Social Media Marketing for Dummies

search engines, 348 features of, 204–205
searches measuring results on, 208–209
Facebook, 138–139 users, 205–206
filters on LinkedIn, 175 website, 100, 203
Guided Search (Pinterest), 223 snapchatters (Snapchat), 209
on Intranet, 360–361 snaps (Snapchat), 209
with mobile, 347–348 Snapscore (Snapchat), 205
Promoted Tweets in, 155 Snapstreaks (Snapchat), 205
Reddit, 249 snooping, by employers, 356
Twitter, 150 Snoopsnoo, 250, 251
second screen experiences, 327 social advertising, 317–319
secondary blog type (Tumblr), 229 social graphs, 14, 27–28, 143, 347
second-party data, 396 social influence, 23–28, 47
secret boards, creating on Pinterest, 220 social media, harnessing mobile to support, 349
seeded videos, 168 Social Media Examiner (blog), 406
seniority filters (LinkedIn), 182 social media lead, as SMM voice owner for
Sephora, 296, 297 organizations, 105
services, as a consumer activity category, 34 social media marketing (SMM)
shadow bans, 250 about, 7–9
shared content, in campaigns, 82 brand marketing and, 68–69, 70
shareholders, marketers and, 113 campaigns (See campaigns)
ShareThis, 58 compared with direct mail, 18–19
Sharethrough (website), 168 compared with online advertising, 20–22
Shirky, Clay (author) compared with promotions, 22–23
Here Comes Everybody: The Power of Organizing compared with public relations, 19–20
without Organizations, 24 for customer service, 63–65
shopping habits, of Millennials, 262–263 direct-response marketing and, 69–70
short message service (SMS), 336 events and, 278–279
signing up, for Instagram, 192–193 marketing funnel and, 52–63
simplicity, in native advertising, 321 with offline marketing, 65–66
Singh, Shiv (blogger), 405 outlining objectives for voices, 100–102
Siu, Eric, 288 real-time marketing and, 66–68
Slack, 295 TV and, 327–329
Smart Mobs: The Next Social Revolution (Rheingold), 24 voices, 99–100
smart phones, consumer trends and, 333–334 on YouTube, 162–163
smart speakers, 282–283 social networks, 44, 318. See also specific networks
SMM-integrated websites, 304–305 Social Searcher (website), 150
Snap ads (Snapchat), 207 social software, choosing, 357–358
Snap Map (Snapchat), 205 social web, 29
Snapcash (Snapchat), 205 The Social Customer (Metz), 49
Snapchat Solis, Brian (blogger), 403
about, 203–204 Lifescale: How to Live a More Creative, Productive,
advertising on, 206–208 and Happy Life, 403

Index 427