Page 445 - Social Media Marketing for Dummies
P. 445
Tumblr tracking on Tumblr, 240
about, 227 WhatsApp, 299
finding and sharing with, 230–239
getting started with, 227–229 V
paid media, 239–240
statistics on, 228 Valencia filter (Instagram), 196
tracking users, 240 value
website, 37, 100 of historical record, 361
TV, 327–329, 393 for marketers, 11
Tweepi, 410 social media and, 341
TweetDeck, 35, 36, 150, 272 version control, 361
Twiends (website), 152 video
Twitter about, 310
about, 147–148 quality of, 163
basics of, 148–152 sharing on Instagram, 193–195
leveraging, 346 as Tumblr media, 234
linking feeds to Facebook, 140 Twitter, 149
marketing via, 152–153 video clips. See YouTube
Promoted Accounts, 153–154 video responses, on YouTube, 166–167
Promoted Trends, 157–158 video searches, for researching online activities of
customers, 37–38
Promoted Tweets, 154–156 Video Viral Views (website), 168
promoting in physical stores, 280 viewing company blogs, 246–247
setting up alerts, 43 views (Medium), 245
Sponsored Tweets, 158 Vignette tool (Instagram), 196
tips and tricks for, 159–160 viral campaigns, on YouTube, 168–171
user profiles for, 129 viral effect, 27
user statistics, 16 viral seeding, 170
website, 35, 97, 100–101, 147, 346 Viral Stats (website), 37
Virgin America, 103
U Virgin Atlantic (blog), 97
Unilever, 170, 285–286 visibility, YouTube and, 162
uniqueness, as a voice characteristic, 98 Visual Capitalist, 283
Unofficial Gary Vee Flash Briefing, 288 visuals, power of on Pinterest, 214
use rate (Snapchat), 209 voice assistants, 283–284
user experience (UX), 309 voice messages, 336–337
User Testing Blog, 370 voice search
user-generated content (UGC) contests, 75 about, 281–282
username (Reddit), 249 benefits of, 282
users brand examples, 285–286
Pinterest, 212–214 creating Actions, 285
Snapchat, 205–206 creating flash briefings, 285
Index 429
