Page 447 - Social Media Marketing for Dummies

About the Authors

Shiv Singh helps brands transform with the rise of digital and has worked in
executive level positions on both the agency side and with Fortune 50 companies.
He is currently the SVP of Global Brand and Marketing Transformation at Visa Inc.
Shiv has been recognized by Ad Age as a Media Maven and has been featured on
the publication’s cover. More recently, he was recognized by Adweek as a Top 50
Marketer (no. 19).

The award-winning and business-results-producing work done by Shiv and his
teams while at Visa Inc. and PepsiCo have been recognized by leading industry and
consumer publications from Fortune Magazine and Ad Age to Forbes and The Harvard
Business Review. This includes the definition and launch of the new, multistakeholder
Visa brand platform and communications model, reimagining card innovation for
major Visa clients, evolving the Pepsi brand for the digital era by making it a media
brand through the creation of a global media network called Pepsi Pulse, and form-
ing the largest multidimensional partnership with Twitter in its history.

Shiv has also written for the Harvard Business Review online, Ad Age, Adweek, and
other publications. Shiv sits on the DMG World Media Board of Governors and has
advised startups including Buddy Media, Crowdtwist, Beckon, and Social Chorus.
He holds a BS in Information Systems from Babson College, and an MSc (Research)
from the London School of Economics & Political Science, where he focused on
social network theory. You can find him on Twitter: @shivsingh.

Stephanie Diamond is a thought leader and management marketing professional
with years of experience building profits in more than 75 different industries. She
has worked with solopreneurs, small business owners, and multibillion-dollar
corporations.

She worked for eight years as a Marketing Director at AOL. When she joined, there
were fewer than 1 million subscribers. When she left in 2002, there were 36
million. She had a front-row seat to learn how and why people buy online. While
at AOL, she developed, from scratch, a highly successful line of multimedia
products that brought in an annual $40 million dollars in incremental revenue.
In 2002, she founded Digital Media Works, Inc. (contentmarketingtoolbox.com),
an online marketing company that helps business owners discover the hidden
profits in their business. She is passionate about guiding online companies to
successfully generate more revenue and use social media to its full advantage.

As a strategic thinker, Stephanie uses all the current visual thinking techniques
and brain research to help companies to get to the essence of their brand. She
continues this work today with her proprietary system to help online business
owners discover how social media can generate profits. You can read her blog at
www.MarketingMessageBlog.com.