Page 446 - Social Media Marketing for Dummies

voice search (continued) Wellness Campaign (website), 319
developing apps, 286–288 The Well, 32
preparing content, 288–289 WhatsApp
providing answers, 284–288 about, 31, 298–299
smart speakers, 282–283 communicating with users, 299
voice assistants, 283–284 creating mobile messages with, 299
what customers want, 284 WhatsApp Business, 300
voicebot.ai, 282 WhatsApp Business, 300
voices Who Viewed My Profile feature (LinkedIn), 176
about, 95 widgets, 214, 346–347Wi-Fi, 337
aligning, 316 Wikipedia, 361
brand compared with SMM, 99–100 Williams, Evan (Twitter founder), 241
characteristics of, 97–98 Windows Phone store, 192–193
choosing owner of for organizations, 102–107 wireless-enabled devices, 334
crowdsourcing, 107–110 Word of Mouth Marketing Association,
objectives, 100–102 87, 268
reason for having, 96–97 Word of Mouth Marketing Influencer Guidebook, 268
WordPress plugins, 316
W work samples, in LinkedIn profile, 180

Walmart ElevenMoms campaign, 89 X
Warby Parker, 199–201
Warning icon, 2 X-Pro II filter (Instagram), 196
web conversions, tracking on Snapchat, 209
web view (Snapchat), 209 Y
website behavior, referent influencers and, Yahoo!, 30, 348
274–275
website data, websites and, 304 Your Photos icon (Instagram), 194
websites YouTube
about, 303–304 about, 161
About Us page, 313–314 advertising on, 171–172
cheat sheet, 3 basics of, 162–164
competitor, 44 promoting on, 164–168
Contact Us page, 313–314 user profiles for, 129
design of, 309 using as an audience research tool,
130–131
encouraging interaction through, 308 viral campaigns, 168–171
enhancing engagement on, 309–314 website, 37, 83, 97, 161
integrating campaign and, 305–309
linking to social platforms, 306–307
mobile site testers, 348 Z
real-time distribution through, 390 Zappos, 97, 101, 322–323
subreddits, 249 Zipcar, 259–260
tips and tricks for, 315–316 Zoomerang (website), 45
treating as hubs, 305–306 Zuckerburg, Marc, 14

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