Page 431 - Social Media Marketing for Dummies
P. 431
Index
A answering questions on LinkedIn, 186–187
About Us page, 313–314 AOL Video (website), 37
account (Reddit), 249 Apache Lucene (website), 361
Account option (Tumblr menu), 233 app conversions, tracking on Snapchat, 209
accountability, to your own company, 116–117 App Store, 252
achievements, in LinkedIn profile, 179 Apple, 238, 332
action plan, creating for campaigns, 81–82 Applebee’s, 75
actions, 52, 60–61, 285 applications
Activity option (Tumblr menu), 233 about, 337
AdEspresso, 214 creating, 49–50, 346–347
advertising developing, 286–288
on Facebook, 144–145 Facebook, 142–143
on LinkedIn, 180–182 Association of National Advertisers (ANA), 87
native, 319–321 attracting subscribers for YouTube,
163–164
on Snapchat, 206–208 audio, as Tumblr media, 234
on social networks, 318 Augmented Reality (AR) lenses (Snapchat), 207
viral seeding and, 170 authenticity. See also native advertising; social
on YouTube, 171–172 advertising
advocates, 268 in campaigns, 85–88
agency, as SMM voice owner for Millennials and, 260–261
organizations, 106 as a voice characteristic, 97
aggregating information, 315 average screen time (Snapchat), 209
Agorapulse, 357, 358 average time reading (Medium), 245
AI Ladder, 373–374 awareness
AI tools, deploying, 374 building, 324
Alexa, 40 as a Snapchat objective, 207
allies, seeking out, 414 as a stage in marketing funnel, 52, 53–56
Amazon, 32–33 through TV, 327–328
Amazon Alexa, 282
ambassadors, 268
American Cancer Society (ACS), 343–344 B
American Express, 274, 324 Baby Boomers, 258
American Marketing Association Statement of Baer, Jay (blogger), 404
Ethics, 114 Barnes & Noble, 280
amplifying business stories, 315 bartering, Millennials and, 259
analytics, for Medium, 245 Bazaarvoice.com, 311
Analyze, in AI Ladder, 373 Bernoff, Josh (strategist), 319
anonymous referent influencers, 273 bias, overriding with reflection, 412
Index 415
