Page 8 - How to Win at Digital Customer Engagement

Outlier automatically finds the questions you should be asking
Stories are designed to be
easily understood and
shareable. Some include root Why aren’t customers converting/purchasing our products?
cause analysis so you not only funnel Where are customers dropping off or exiting our website?
know what happened but also
where to investigate.
Why are bounce rates on a specific page suddenly spiking?
By delivering only the most Why are sales for this specific brand of products declining?
critical insights every day, spike drop
Outlier helps your marketing
team cut through the noise. Why have searches for this product been trending up way ahead of season?
It’s like having an army of trend up trend down Why has traffic on this popular product page been going down for weeks?
analysts give you a morning
briefing of the top things you
should address that day. Why is this older blog post attracting more traffic than ever before?
Why is there a record high in session durations for this subpage?
milestone

Are there correlations or new relationships in my data that I didn’t know about?

new broken Why did the relationship between page views and sales for this product break?
relationship relationship

! What SQL data quality issues do we have?

missing values What segment values have spikes in “NULL” (or blank) values?

How do all of the SKUs rank in terms of revenue?

rank What changes in SKU ranking have occurred?

Why did one particular region’s revenue increase? What product line was it due to?
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root cause
analysis