Page 7 - How to Win at Digital Customer Engagement

Outlier’s Unique

Approach to BI

Finding patterns and behavioral changes in mountains With Outlier, you can view more than a dozen different
of data is too difficult and time-consuming for even the story types that are delivered in a feed or directly to your email.
most expert analyst. The beauty of Outlier’s automated The software automatically generates the most impactful stories
business analysis platform is that it’s not limited by hours for you each day, including:
in the day. It constantly monitors your connected data
sources and delivers simple daily briefings that tell you
what actions you can take to address emerging issues or Trend stories which notify you about specific metric
capture new growth opportunities. changes that persist over a period of time.

Relationship stories which let you know when new correlations
Imagine a new world where you start your day, not with
graphs, dashboards, or a flurry of out-of-context alerts, in your data form, break, or resume—including correlations
but with a handful of curated insights, called stories, across multiple data sources.
that tell you:
Spike or drop stories which identify when a metric value
jumps above or below the modeled, expected range.
• What’s happening across your business
and marketing programs

• Why it matters

• Potential causes to look into

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