Page 5 - How to Win at Digital Customer Engagement

How Marketers Can Turn Data

Into Competitive Advantage

Even the best business intelligence tools available today Insights-driven companies harness the power of
only answer the questions you know to ask. That works data and analytics at every opportunity to:
well if you only want to know things like current revenue
or retention rate. But you’re collecting massive amounts Innovate faster
of data with millions of dimensions. Constantly adapt to drive new revenue streams

What about all those hidden trends and insights you Stay on top of changing customer needs
didn’t know to look for?
Continuously deliver more effective decisions, actions,
and experiences
How do you move beyond dashboards and queries and
simple KPIs to gain a competitive advantage and become
a truly insights-driven business? But only 7% of companies report advanced, insights-driven practices. 1

Why is this number so low?
Outlier doesn’t wait for you to tell it what to look for. It
looks across your vast amounts of data and automatically Data is isolated—and growing exponentially
brings you the questions you should be asking—so you
can make better decisions while getting more value out Constantly adapt to drive new revenue streams
of your existing BI tools. Stay on top of changing customer needs

1 Forrester

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