Page 4 - How to Win at Digital Customer Engagement
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The Power of Automated
Business Analysis
One of our favorite customer stories involves a global fast Why is this one store selling twice as many fountain drinks
food chain. The chain has tens of thousands of locations as it had a month earlier?
and sells hundreds of food items—so, we’re talking loads
of data with multitude of dimensions like product by It turned out the store had temporarily closed for renovations after a
store, by time, by location, etc. It’s hard for even the most flood. During those renovations, the staff had moved the soda fountain
seasoned analyst team to keep up—let alone catch from one side of the register to the other, leading to more customers
anything unusual happening at a single store. adding drinks to their meals. Since that one small change had such a
big impact on fountain drink sales, the chain began updating store
With Outlier, the chain caught an interesting and very layouts in other locations across the globe.
profitable development…
The Big Takeaway
Fountain drink sales were suddenly surging at one
particular location. This is a big deal because they have This incredible insight would have gone unnoticed if the company
an incredibly high profit margin. When corporate hadn’t been using Outlier.
management drilled into that insight, they discovered The benefits of automated business analysis extend far beyond
that fountain drink sales had suddenly spiked—and brick-and-mortar operations. The potential use cases for digital
continued to grow—after what looked like a temporary customer engagement are virtually endless. Outlier makes it easy
store closure.
for marketing teams to create better-performing campaigns, adjust
to changing behavior with more agility, and uncover new
revenue opportunities.
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