Page 3 - How to Win at Digital Customer Engagement

Introduction
Marketers have more data available to them than ever
before, but it’s incredibly difficult to track and make
use of it all. That’s because data doesn’t just live in a
single place:
It lives in your website analytics platforms, your
e-commerce tools, your digital advertising platforms,
your CRM, and multiple databases. Every single system
you use to run your business has become a fountain
of valuable data.
So, what’s buried in all that data? Probably more than
you think. If you’re a large business, you may have
hundreds of customer segments. It’s nearly impossible
for most resource-strapped marketing teams to identify
emerging changes in behavior in a time frame that’s
impactful to the business.
The answer is AI.
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The Challenge
How do you leverage all of that data—spread across a multitude of
systems—to find your next great campaign, drive amazing customer
experiences, and rapidly respond to changing trends?
AI can do what humans can’t do on their own:
Quickly analyze the mountains of data you collect and tell you about
the most meaningful—and unexpected—changes and trends happening
across your business and marketing channels.
We call it automated business analysis because it’s automating what
an army of data analysts would tell you if they had an infinite amount
of time to look through and fully analyze your data every day.
This new approach—pioneered by Outlier AI—is enormously powerful
because those unexpected insights hiding in your data could be worth
millions of dollars...especially if they’re identified early.