Page 10 - How to Win at Digital Customer Engagement

USE CASES

Rapidly respond to unexpected growth in
products, regions, or distribution channels “We have a small digital analytics team, but a lot of data that we need to
look at. Outlier automatically analyzes all of my Google Analytics, Google Ads,
Being able to quickly see when customer and Facebook Ads data and tells me when something unexpected happens.”
behaviors change can have a significant
impact on your business. BI tools are great —Director of e-commerce, online footwear retailer
for tracking data that you already know to
track, like daily sales, but they don’t tell you
about unexpected changes in that data.

For example, by integrating e-commerce data
with search data, an online footwear retailer
discovered an out-of-season jump in interest
for sandals. This abnormally high demand so
early in the year would have gone unnoticed.
After getting this insight from Outlier, the
director of e-commerce launched a marketing
campaign focused on the in-demand product.
This quick pivot resulted in a 30% year-
over-year sales increase.

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