Page 11 - How to Win at Digital Customer Engagement

USE CASES

Quickly identify your best-performing
campaigns, promotions, and channels “We have more than 30,000 partners, 30 cabin types, and over 1,000
cruises on sale at any given time. Quickly analyzing all that data, and
How well are your marketing programs doing? the various combinations of data, would be impossible without Outlier.
Which advertising channel is the best for your It helps us understand what we should focus on and what we shouldn’t
business? Which type of ad is most effective
when it comes to attracting new customers? be concerned about.”
Is your CPM spend in line with current revenue —VP of business intelligence, luxury cruise line
expectations? These are just some of the
questions Outlier continuously asks your data.

For a luxury cruise line, getting those valuable
insights resulted in a $250,000 increase in
bookings and $50,000 in ad spend savings.
The cruise line typically has several different
social media, print, and radio campaigns running
at one time. Tracking the success of each ad type
across regions and channels creates hundreds
of thousands of data points.

Because of the massive volume of data the
company collects, it could take days or even
weeks to gauge how well its marketing efforts
are performing. With Outlier, the team was
able to pinpoint a specific Florida-targeted
radio ad that contributed to a significant
increase in bookings.

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