Page 14 - How to Win at Digital Customer Engagement

USE CASES

Fix friction in your e-commerce funnel or
website before it affects sales or engagement “Outlier is just much more user-friendly for our marketing team than
other solutions. It provides real-time data that the team can use
Are people clicking on your awesome ads but immediately to see the impact of campaigns and take action to fix them
not converting? When you’re running hundreds if necessary. It gives the team insights in an easy-to-understand format.”
of ads—and generating staggering amounts
of data—it can be difficult to pinpoint issues — Global retailer, Forrester Consulting Study: The Total Economic Impact of Outlier AI
affecting specific campaigns.

This is one challenge Outlier helped a global
retailer with. Through an insight from Outlier,
the marketing team learned of a higer-than-
normal bounce rate for a specific campaign Improved conversion from
landing page. When the team drilled into that 30% campaign optimization valued at
insight, they discovered loading time was
significantly higher than that of other campaign reduction in bounce rate
pages because it had too much content. $251,794
After trimming the page, bounce rates dropped
by 30% and conversions improved.

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