Page 15 - How to Win at Digital Customer Engagement
P. 15
USE CASES
Capitalize on new normal opportunities
When the COVID-19 pandemic hit, consumer
behavior rapidly changed—and data became
more important than ever as companies
adapted to the “new normal.”
With gym closures and social distancing
prompting changes in how and where
consumers exercised, insights from Outlier
helped one global sportswear retailer
capitalize on a new trend early on. The
retailer discovered a consistent increase in
page views in one particular city—prompting
the brand to double down on its digital
strategy and deliver returns during a
tough time.
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