Page 13 - How to Win at Digital Customer Engagement

USE CASES

Spot new shifts in web traffic

Most BI tools only look at top-level metrics.
Outlier constantly analyzes your data to see
how segment values rank, change, and
perform against each other.

For instance, a large financial services
company discovered that a particular webpage
suddenly jumped in popularity—climbing from
18th to 3rd most viewed. At the same time, a
related page spiked from the 25th spot to #5.

Since page views overall remained flat, this
insight would have taken an analytics team
weeks (or longer) to discover. With Outlier,
the company was able to quickly capitalize
on the increased interest in a timely manner.

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