Page 32 - The Ultimate Guide to Content Marketing

Tap Into An Endless Sea of

Content Contributors

And, the final essential for your content mar- You can bring on the most experienced
keting team – your advocate army. Your tar- and skilled team of content managers, edi-
get buyers are some of your most powerful tors, analysts, SEO experts, and creators. But

content creators. As are your own internal your content marketing strategy won’t have

experts. These people have their own social much mojo if you don’t have a plan for mo-
media networks. But, more importantly, they tivating and inviting your brand advocates
aren’t your brand. to be a part of your team as well.

Only about 22 percent of brands are trusted Pull all these elements together – your inter-
by consumers. But 83 percent of consumers nal content marketing management team,
trust their peers over a brand’s messaging. content creators, and brand advocates –

Your customers and your engaged employ- and your organization is on its way to the

ees offer something your branded content type of content marketing that has made
can’t ever pull-off, no matter how well-in- this industry the $300 billion dollar industry
tentioned. Authenticity. that it is today.

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