Page 30 - The Ultimate Guide to Content Marketing

Deciding which content is the most appropriate for the
brand, based on business objectives and budget, falls on

the shoulders of the content marketing manager. They can
look ahead and see how plugging all the different types of

content, style choices, campaigns, and other factors into the
equation will yield a solid ROI.

This individual knows the strengths and weaknesses of each

channel and works closely with your content analytics head
to ensure your strategy is pulling its weight and is knocking

your content marketing goals out of the park.

Use this detailed look at the job description and job require-
ments for your content marketing manager hire to help you

find someone with the right background.

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