Page 31 - The Ultimate Guide to Content Marketing

The Content Distribution Manager

(Channel Master + Workflow Organizer)

Today, the way to effectively resonate with • Manage the content calendar

your target buyers is to get the right content • Have the content ideas set up or create
to the right target, through the right chan- them themselves

nel, at the right time. Which is a nice way of • Ensure the content creators are getting
saying a lot of thought, research, data, and everything done on schedule

calculation goes into every single distribu-
tion maneuver. Your distribution manager will also be man-

ning the controls – your marketing automa-
Easier said than done. tion software, content management soft-

ware, and any internal workflow tools your
Don’t panic. This is your content distribution organization uses.

manager’s bread and butter. They are the
ones who will:

Content Analytics & Optimization
(Data Scientist & SEO Wizard)

Here’s your content marketing team’s data team get more out of your marketing soft-

guru. The greater the background they have ware. Your brand will benefit from someone
in data science, not just SEO, the better. who knows how to use AI to get your team
to the level where you are using predictive

Your analytics expert will keep track of what and prescriptive analytics to inform your

content is performing well and what’s falling marketing decisions.
short. This is the individual that makes sure all
the other people in your team aren’t working They’ll also be in charge of staying up-to-

in the dark because they have accurate, in- date with SEO trends and making sure your

depth data analysis to offer-up those must- content is as search-engine friendly as pos-
have ROI and content performance insights. sible. Technical SEO is still the backbone of
your content marketing – unless you don’t

Ideally, they’ll also be able to help your want anyone to see it.

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