Page 36 - The Ultimate Guide to Content Marketing

Simplify the Value of

Content Marketing for “Outsiders”

Instead of measuring content just to justify it, If you don’t have the resources for this type

you can use cost tracking to make the value of heavy cost analysis, you can audit some

of your content marketing black and white of your content. For example, what are your
to C-suite with one simple analysis. Then, you total content costs in a month or what’s the
can spend more of your ROI bandwidth on average for three months? Then, you can

metrics that matter. look at your costs and revenue to determine

your content marketing ROI.
Keep track of how much each piece of con-
tent you product costs. If you’re outsourcing, Once you have this baseline, compare it to

you may have straightforward expenses for your organization’s marketing ROI for target-

some of your content. Don’t forget to also ed advertising. This can be a helpful com-
include the time spent by your team editing, parison to gain support from executive man-
managing, and promoting the content. agement so you can go back and focus on

measuring content performance.

Be Strategic About Defining Your Metrics

Instead of measuring content just to justify it, If you don’t have the resources for this type

you can use cost tracking to make the value of heavy cost analysis, you can audit some

of your content marketing black and white of your content. For example, what are your
to C-suite with one simple analysis. Then, you total content costs in a month or what’s the
can spend more of your ROI bandwidth on average for three months? Then, you can

metrics that matter. look at your costs and revenue to determine

your content marketing ROI.
Keep track of how much each piece of con-
tent you product costs. If you’re outsourcing, Once you have this baseline, compare it to

you may have straightforward expenses for your organization’s marketing ROI for target-

some of your content. Don’t forget to also ed advertising. This can be a helpful com-
include the time spent by your team editing, parison to gain support from executive man-
managing, and promoting the content. agement so you can go back and focus on

measuring content performance.

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