Page 39 - The Ultimate Guide to Content Marketing

Set Your Benchmarks

Once you have your current priorities set and This is why tracking your ROI with the intent of

you know what metric data to focus on, you informing your content is so important. When
can create your performance benchmarks. you can see where one content channel is

What does content marketing success look experiencing higher than normal conversion
like for your organization? Being able to numbers, where another seems to lead to

measure against your benchmarks makes an apparent dead end landing page, what
it easier to see if your content is helping to types of your content are making up the

reach goals or if it needs work. bulk of your industry presence, and every
other pearl of wisdom you dictate your data

Then, when you calculate the ROI of your to tell you–you have a wealth of information
content by looking at your costs vs. revenue to constantly refine your strategy.

(or a given value for an action if you can’t
tie a metric directly to revenue), you can And, never-ending refinement is what bril-

see where things are working and where liant, business-boosting content strategies
you need to make changes to either the are made from.

content or a part of your strategy.

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