Page 44 - The Ultimate Guide to Content Marketing
P. 44
This how having a separate content re- makes it easier to generate leads as the en-
source center makes more sense. It appeals tire hub directs viewers to one primary ac-
directly to a certain segment, creating a tion – to sign up as a subscriber.
better experience for these viewers. This also
The Content Hub Location Checklist
When deciding where to build your content for standalone
hub, you can use this checklist summarizing • The best user experience, then stand
TriComB2B’s Chris Eifert’s advice to help nar- alone is usually better, although a great
row down what online space makes more user experience can work on the
sense for your brand and your content mar- corporate website
keting strategy. • Lead generation, then standalone is
usually more effective
If your goal is…
• SEO, then using your corporate website Add to this list, these factors:
is better • Limited resources or small market
• Objectivity and authenticity, then a presence, business website wins
stand-alone hub is better • Planning on creating one or more hubs
• To quickly create a site and you don’t for different segments, opt for stand
have time for website bureaucracy, go alone.
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