Page 48 - The Ultimate Guide to Content Marketing
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How Much Does Content Marketing Cost?



            By 2019, content marketing is expected to be a 300 billion-dollar industry.
























          More companies are using content market-             marketing for the B2B sector. For B2C, it’s 22
          ing (86 percent of B2C organizations and 91  percent.

          percent  of B2B according to  the  Content

          Marketing Institute’s research). And, most of  But, here’s where it gets interesting. The most
          those  who are using it are increasing their  successful organizations spend closer to 40
          budgets each year.                                   percent of their total marketing budget on

                                                               content  strategy. Those with a relatively

          What’s  the  average  spend on  content  mature  hold  on  content  marketing  spend
          marketing? Overall, 26 percent of the total  about one-third of their budget on content.
          marketing budget is dedicated to content





















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