Page 48 - The Ultimate Guide to Content Marketing
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How Much Does Content Marketing Cost?
By 2019, content marketing is expected to be a 300 billion-dollar industry.
More companies are using content market- marketing for the B2B sector. For B2C, it’s 22
ing (86 percent of B2C organizations and 91 percent.
percent of B2B according to the Content
Marketing Institute’s research). And, most of But, here’s where it gets interesting. The most
those who are using it are increasing their successful organizations spend closer to 40
budgets each year. percent of their total marketing budget on
content strategy. Those with a relatively
What’s the average spend on content mature hold on content marketing spend
marketing? Overall, 26 percent of the total about one-third of their budget on content.
marketing budget is dedicated to content
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