Page 50 - The Ultimate Guide to Content Marketing
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Who’s Increasing Their
Content Marketing Budget?
Just under half of B2B marketers plan on gets more effective. So, they invest more. It’s
using the same budget from 2018 to 2019. also driven by competition. With only a small
About 38 percent plan on increasing what fraction of companies not using content
they spend, with only three percent expect- marketing, how can you expect to keep up
ing to use a smaller budget in the future. This with advertising and other outbound meth-
is a trend that has been going on for years, ods? Customers’ expectations for high-qual-
with 2015 being the sixth consecutive year ity, relevant content are increasing, which
for double-digit growth of the content mar- means the more developed your strategy
keting industry. is and your use of technology, the easier it
will be to ensure your content becomes the
Part of this is driven by the ROI – organizations cream of the crop, rising to the top of search
experience a greater return as their strategy engines, social feeds, and email inboxes.
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