Page 52 - The Ultimate Guide to Content Marketing

There’s No Such Thing as a Static Budget

Even with a detailed analysis of your expect- back and identify what resonates, you can

ed costs and factoring in what percent- continually improve upon what you have –

age of your marketing budget make sense which means there will be changes.
based on your organization’s level of con-
tent marketing sophistication, you shouldn’t To make room for your content strategy to

expect to stick to your budget. Here’s why. evolve, plan for some flexibility in your bud-

To really be successful at content marketing, get. This way you’ll have enough in your
you have to keep refining your strategy. As budget for brilliance.
you gather more customer data and feed-

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