Page 51 - The Ultimate Guide to Content Marketing

How to Build a Content Budget that Makes Sense

What do you need to factor into your con- subscription or user-based fee. Your technol-
tent budget? ogy expense will make up a lot of your fixed

costs.
Who’s on your content team?

If you don’t already have a content mar- What content is in your strategy?
keting manager, you may want to put this Being able to create a workable budget is

position on your list of budget priorities. 43 one of the reasons for having a solid con-
percent of organizations have a dedicat- tent marketing strategy is so important. Only

ed manager. You also want to look at what when you have a detailed strategy, includ-
content creators and analysts you’ll need ing what content is going to be published

and which ones will be outsourced. Strate- and where, how it’s going to be promoted,
gists, social media managers, copywriters, and your time-line for how your content strat-

content editors, video production. The list egy will unfold over the next three months,
can get pretty long. six months, and current year, will you have

any idea of how much it is going to cost.
What content marketing tools do you

need? You can estimate the cost of each piece
What tools does your organization already of content, looking at either your outsourc-

have, need to upgrade, or need to start ing fees or the cost per hour of your content
using? From your automation software to creators. Detailing the costs of each piece

content management, collaborative plat- of content, as well as different components
forms and SEO tools, most content market- (How much does your blog cost a month?

ing teams use an array of tools. A lot of your Infographics, videos, event marketing?),
technology is priced based on a monthly won’t just make budgeting easier. Calculat-

ing your ROI will be a lot easier too.

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