Page 46 - The Ultimate Guide to Content Marketing
P. 46
HOW MUCH BUDGET DO YOU NEED
FOR CONTENT MARKETING?
You know your content marketing strategy content marketing is its ability to deliver
will positively impact your marketing goals cost-effective results. Content
and business bottom line. But, how much marketing costs 62 percent less than
budget do you need to make sure your con- outbound yet generates three times as
tent marketing is effective enough? many leads. It also drives conversion
rates that are six times higher than other
There are two perspectives when it comes marketing methods.
to the content marketing budget:
Both of these budget perspectives are true.
• Invest more and gain more – The more With a large budget, you can invest in bet-
layered, the better supported by ter technology to make your strategy more
technology, and the more skill you have effective. You can keep up with (and reap
going into your content creation, the the rewards of) the big-hitting content mar-
greater potential impact. keting tactics like influencer marketing and
• Content marketing can be extremely experiential marketing. But, there’s also a lot
cost-effective so harness that you can do with a small budget, even as a
advantage – Part of the power of tiny startup.
46
