Page 45 - The Ultimate Guide to Content Marketing
P. 45
Make Your Content Hub Strategic
When you have a solid content marketing strategy, your content hub is what can bring
it all together for your audience. It also creates a central platform for sharing the strat-
egy – inviting hub visitors to more than a blog post or a video but the whole pie, all
in one, convenient location. It gives you more space to get your brand story clearly
across than a single piece of content, and more opportunity to show your buyers just
how useful your content – and by extension, your brand – can be in their lives.
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