Page 40 - The Ultimate Guide to Content Marketing

WHERE TO BUILD
YOUR CONTENT HUB

One way to make your content marketing industry research offers a whole other level
more effective and to make your best con- of value when placed next to a how-to vid-

tent more accessible is to build a content eo that shows your customers how to apply
hub. Your hub acts as your content’s online these new research insights.

repository. It’s a sort of branded resource

center or command central for your thought It’s the central location where your whole
leadership. content marketing strategy comes togeth-
er in one neat, attractive, thoughtfully put

With a hub, not only can your audience together place, which exists....well that’s the

delve deeper into your online content library challenge. The where of your content hub is
because your top blogs, videos, case stud- a big deal.
ies and more are clearly organized on one

page or microsite, but you also have more Should it be part of your website? Or should

control over how you want to guide your it be a standalone entity?
brand’s voice in the industry conversation.
Getting the ‘where’ part right will dictate

For example, you can create a broader how easily your audience can find your con-

context for each piece of content, which tent hub. It also dictates the impression your
gives all your content more meaning. That hub makes.
thought-provoking blog post on the latest

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