Page 42 - The Ultimate Guide to Content Marketing

When visitors click on the tab for REI’s CO-OP they may not have originally sought out, like

Journal, they stumble into a sea of well-orga- their content surrounding sustainability and
nized content. The hub is user-friendly as it’s social responsibility and REI’s unique series –

divided into multiple topics and subtopics – Take It From Me and Wild Ideas Worth Living.
activities, gear, how-to’s, and local content.

REI clearly positions themselves with their hub REI’s content hub has enough complexity to
as an ultimate source of outdoor enthusiasts deserve a microsite. But why take your audi-

and adventurers. But it also uses the space ence to a different site when your products
to connect visitors with branded content are a click away from inspiring content?

that really drives home the REI story, which

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