Page 49 - The Ultimate Guide to Content Marketing

Setting your budget has a lot more to do The only way to learn this is to start using

with how much your organization has al- content marketing, tracking the ROI of your
ready done with content marketing rather content, and analyzing what works and

than just throwing a quarter or a third of the what doesn’t. Then, you can go back and
budget towards content. A lot of this comes improve upon your strategy even further,

down to the nature of a good strategy – you ideally boosting web traffic, lead genera-
have to get to know what works for your tion, and revenue growth, and being worthy

brand and what resonates well with your of a bigger chunk of the marketing budget.
buyer segments to create a more sophisti-

cated strategy.

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