Page 34 - The Ultimate Guide to Content Marketing

However, being in that 8 percent offers a state of evolution. Customer preferences.
powerful advantage. When you can suc- SEO best practice. New technology. Video

cessfully define and measure content mar- trends.
keting ROI you are armed with the infor-

mation you need to keep improving your In order to optimize your content market-
content marketing strategy so it’s always ing strategy and maintain enviable perfor-

working. mance levels, you’ll need continual feed-
back and analysis of your content. But more

Here’s the tricky part – there are a lot of than that, you’ll need clarity from your num-
moving pieces involved in a great strategy. bers.

A lot of these factors change over time, put-
ting your content marketing in a constant

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