Page 29 - The Ultimate Guide to Content Marketing
P. 29
The Content Marketing Manager
(Business Strategist + Visionary)
Your content marketing manager is the one ignated key performance indicators. And,
who brings your content strategy down to they know how to do it within a budget.
earth, from brilliant creation to relevant, ef-
fective revenue driver. They know how to Here’s the thing. There are as many content
translate content into growth. opportunities as there are stars in the sky.
Influencer campaigns on LinkedIn or Insta-
This is the person who’s in charge of aligning gram. Live events that invite customers into
the strategy with business goals and keeping your brand’s community. Customer profile
everyone on task with reaching your des- videos. Educational blog series.
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