Page 24 - The Ultimate Guide to Content Marketing

Here’s the thing. When you laser focus on one part of the buyer’s journey, you aren’t
neglecting the rest. What you’re doing is laying the groundwork for the other priorities.

Then, when you come around to the beginning of the funnel again or when you tailor
your strategy to focus on one stage to the next, you’re already set up to create an

even more effective strategy because your organization has more content marketing
experience and (hopefully) resources.

• Better quality content production

• More sophisticated use of technology
• Better informed metrics

And, more confidence – and organizational support – to push boundaries and be a

content marketing innovator in your industry

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