Page 19 - The Ultimate Guide to Content Marketing

2. Put it all together.

The best content marketing threads togeth- When convincing C-suite, explain how all
er all the moving parts with cohesive mes- your content works together as part of an

saging, consistency, and a holistic strategy. overall strategy. Give them an example of
Each piece builds up, supports, or furthers a brilliant strategy in your industry. Also, map

the rest, creating in sum, a content market- out the one you have ready so they walk
ing machine. away with a clear idea of how sophisticated

and effective your content marketing can
be.

Then Give Them The Data To Back-up Your Examples

When you are vying for at least 40 percent marketing – you’ll need to offer some solid
of the overall marketing budget – which numbers to verify all the potential you just

the Content Marketing Institute’s research demonstrated.
reveals is the baseline for successful B2B

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