Page 14 - The Ultimate Guide to Content Marketing
P. 14
Your Competitors Are Already Using It
And the final reason content marketing is If your competitors are already sitting on
ridiculously important for marketers today – huge online blog libraries, vibrant social
chances are, your competitors are already media profiles, and are known for their
using it. knockout video tutorials and annual mar-
keting events, you’ve got some catching
If your target audience is already enjoying up to do.
personalized email messaging and already
know they can go to your competitor’s site Content marketing is essential to everyone
to look up the information they need when from global organizations with dozens (or
they have a question – you’re in trouble. hundreds) of content marketers, producers,
and analysts on their team, to small com-
Here’s the thing. One of the reasons con- panies focusing on their local business. It’s
tent marketing is so powerful is that it can not just important. It’s critical.
be used to establish your brand as a trusted
authority in your industry. Which means, it Where should you start?
takes time to get your content marketing
strategy to make an impact because it Here’s a look at the types of content expe-
takes time to establish a trusted presence. rienced marketers are planning to focus on
in 2018:
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