Page 17 - The Ultimate Guide to Content Marketing

It’s not just about securing the budget and • The engagement of the company’s

resources you need. Just as important are internal experts – bringing employees
factors like: into your content marketing strategy is

a rising trend in content you don’t want
• Internal cooperation across to get left behind on

departments
• Room to experiment and make So, how can you get the internal buy-in for

mistakes without fear of your content content marketing?
marketing budget getting slashed

Start With A Strategy

To convince your customers they will benefit you would when you create your buyer per-

from your product or service, what’s always sona.
your first step?

• What are the pain points, hesitations,
You have to educate your buyers about the and goals of your organization’s

value of what you are selling with a smart executive team?
content strategy. Take this same approach • What information – relevant statistics,

when selling content marketing to your or- industry examples, in-house content
ganization’s decision and budget makers. analytics – do they need to see to

Educate them on the importance of con- understand the value of your content
tent marketing – with content. marketing?

• What channels will resonate the most,
So, get in the shoes of your audience just like for example, what presentation format

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