Page 16 - The Ultimate Guide to Content Marketing

HOW TO GAIN BUY-IN
FOR CONTENT MARKETING?

You know how powerful content marketing content marketing efforts as you are. While

is for brand awareness, lead nurturing, and content marketing budgets have been
building lasting relationships with your cus- blossoming in recent years – the industry is
tomers. So do the 91 percent of B2B market- expected to reach $300 billion by 2019 – in-

ers who are using content marketing today. house marketing professionals still struggle to

get the support they need.
But, chances are, your organization’s ex-
ecutive team isn’t as excited about your

16