Page 13 - The Ultimate Guide to Content Marketing
P. 13
It’s taking all the data you get from your content
analysis to make a better strategy, and then rinse,
cycle, and repeat so you are always improving what
you offer, and boosting the impact of your content
marketing.
Without the constant influx of data that is specifically
related to your brand and your buyers (because it
comes from your content marketing strategy), you’re
missing the philosopher’s stone of modern marketing
– the knowledge of what resonates with your buyers,
right now – the how, who, why, where, and when.
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