Page 20 - The Ultimate Guide to Content Marketing

This means sharing key industry statistics to messages spend 83 percent more when
show how effective content marketing is at making purchases.

achieving marketing goals at each stage of
the buyer’s journey: Building customer relationships – 70 percent

of consumers prefer getting to know a com-
Increasing website traffic and generating pany with articles instead of ads. 78 percent

leads – companies that blog at least 15 of consumers believe brands with custom
times per month get 5 times more website content are interested in building relation-

traffic than companies that don’t. Compa- ships with them.
nies with an active blog generate 97% more

leads on their site than businesses who don’t You also want to clearly demonstrate the
have a blog. historical ROI of your own content market-

ing. What are your organization’s market-
Boosting conversions and sales – Conversion ing priorities this year? Focus on these goals

rates are 105 percent higher for consumers when using your metrics to show how effec-
who interact with ratings and product re- tive your content marketing has been.

views. Leads who receive email marketing

Make Technology A Part Of The Conversation

Tools that make once budget-prohibitive content creation, from high-quality live vid-

tasks like video production and personaliza- eo streaming to e-book creation and info-
tion possible have really evolved the scope graphics.
of what content marketers can do today.

It’s definitely worth including the power of What tools are you using now? How have

technology in the content you present to they allowed you to reduce costs and do
upper management. way, way more? How can investing in new
technology empower your content market-

Marketing automation. Interactive user in- ing strategy even more?

terfaces. Cost-effective tools to help with

20