Page 22 - The Ultimate Guide to Content Marketing
P. 22
HOW TO CREATE AN EFFECTIVE
CONTENT MARKETING STRATEGY
Build a plan. Create your content. Publish, all these pieces come together and take
measure, refine, repeat. on a life of their own, manifesting a walking,
breathing force that is able to impact your
Seems straightforward enough. But this is the marketing goals and drive business growth
bare bones of content marketing. It’s creat- in the long term.
ing a plan, not a strategy and it’s missing out
on the impact potential of a goal-focused, Once you get going with content market-
personalized, purposeful approach to your ing and finding your stride, you’ll want to up
brand’s content. the sophistication level of your strategy to
get more of an impact. Use these principles,
It’s one thing to have an appealing, educa- the 3 P’s of effective content marketing, to
tional lineup of blog posts, video content, in- evolve your strategy from ‘well, it exists but
fographics, white papers, and social media why haven’t we boosted our revenue yet?’
content. It’s a whole other science to make to ‘wow, what’s next?’
22
