Page 27 - The Ultimate Guide to Content Marketing

HOW TO BUILD A KILLER

CONTENT MARKETING TEAM

Those spellbinding content marketing strat- ing and, at the same time, who understand
egies – the ones that have catapulted start- how the whole puzzle comes together.

ups into industry dominance and made de-
cades-old brands more relevant than ever That’s how you get what Jolie Miller, content

– they are not the product of a single cre- strategy and acquisitions leader at LinkedIn,
ative genius. calls great content. The stuff that “has the

power to change people’s lives for a sec-
Nope. It’s not a brilliant content creator or a ond or for days or forever.”

flash of wisdom few of us can ever hope to
attain. So, who should be in the starting lineup for

your killer content marketing team? Here’s
It’s a hard-working, experienced content what you should look for when putting to-

marketing team. A group of experts, each gether your brand’s dream team.
who excel in their area of content market-

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