Page 28 - The Ultimate Guide to Content Marketing

The Content Marketing Editor

(Storyteller + Strategist)

When it comes to pulling off a revenue-boost- Think of your content editor as a conductor

ing content marketing strategy, you’ll need in an orchestra. You may have a stage filled
an editor with experience and acumen in with skilled musicians. But the conductor is

both refining content and in content cre- the one who brings out the magic in each of
ation. They have to be better at content them. Good editors know how to do this with

creation than your copywriters, illustrators, all of your content, ensuring each piece fits
and video producers in order to know how within the orchestra with the right tone of

to improve what your creators are making. voice and staying true to the brand story.
While also conveying the right message.

Ideally, they’ll have copywriting experience
and will have at least worked with other With a strong content marketing editor, your

types of professional content creators. This organization’s content will be:
will have helped them develop an eye and

understanding for what premium content • Consistent – in style and tone
entails. • Top quality – this includes in the eyes of

customers and search engines
A content editor is also tasked with making • Strategic – your editor will work with

sure content is high-quality and strategic. the rest of your content marketing team
So, they’ll need to balance an eye for de- to make sure each piece supports and

tail and an ability to see the overall picture, is supported by the rest to create a
ensuring each piece of content is playing its seamless experience for customers

part correctly within the whole.

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